Fundamental analysis

Fundamental analysis is the analysis of market performance by analysing a company’s (or a security’s) inherent and future prospects and valuations.

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Analysts refer to data such as annual reports, customer feedback, ratings on financial health, information about the overall industry the company belongs to, company communication, and shareholders’ and stakeholders’ concerns to determine what is the intrinsic price of the company’s stock. 

It is then compared with the prevailing market price of the company’s stock to glean whether it is overpriced or underpriced and whether to hold or sell accordingly.